Fund Usage Plan
Department
Key Responsibilities
Inclusion
KRA
Estimated Capital Allocation per month
Marketing
Top of mind recall generation
CAC reduction
21.28%
Marketing
Pipeline Generation
Lead Generation, Affiliate, Partnerships, Events & Education
Number of leads
26.60%
Sales
Onboarding & Upsell
Employee expenses, Platform training, Call center
Customer attrition
7.45%
Sales
Customer Success
NFT project marketing
Commission / project
12.77%
Product Development
Product Development
Better experience and ratings in the comparisons against peer groups
12.77%
Product Development
Support infrastructure
1.06%
Finance, Legal & Compliance
Legal & Compliance
3.19%
HR
Team Building & Culture
5.32%
Capex
Laptops etc.
2.13%
Opex
Other Overheads
2.13%
R&D
Tech R&D, Experiments
5.32%
Total
100.00%
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