Fund Usage Plan

Department	Key Responsibilities	Inclusion	KRA	Estimated Capital Allocation per month
Marketing	Top of mind recall generation		CAC reduction	21.28%
Marketing	Pipeline Generation	Lead Generation, Affiliate, Partnerships, Events & Education	Number of leads	26.60%
Sales	Onboarding & Upsell	Employee expenses, Platform training, Call center	Customer attrition	7.45%
Sales	Customer Success	NFT project marketing	Commission / project	12.77%
Product Development	Product Development		Better experience and ratings in the comparisons against peer groups	12.77%
Product Development	Support infrastructure			1.06%
Finance, Legal & Compliance	Legal & Compliance			3.19%
HR	Team Building & Culture			5.32%
Capex	Laptops etc.			2.13%
Opex	Other Overheads			2.13%
R&D	Tech R&D, Experiments			5.32%
			Total	100.00%